anatomy of a response to a sale email
every thought I had when tempted by a sale
Email from Everlane announcing a sale arrives.
I go to delete it. I don’t usually click through, I’m sent them as an affiliate but don’t ever share with my audience.
Pause.
Actually I think the pants I just ordered at full price are in the sale (I’m in the middle of making decisions about a pile of pants I ordered recently).
Click through.
The sale section is big, decide to just scroll through (after filtering for size).
Come across pants (hereafter referred to as the “fatigue” pair) that I tried on back in spring 2024 and really liked but didn’t get because they were too lightweight for year round wear, in my size, for $33. Never do final sale, but since I have actually tried these on, add to cart.
Keep scrolling.
Come across pants that I have in my possession in my big try on (hereafter referred to as the “off duty” pair) at $47 instead of $78. Was going to return them because they were also too lightweight for what I was looking for now, in January, but they would be go…